Customer Service Training

International Customer Service Training Courses

Customer Service Skills Training

Providing your customers with the best service possible is the perfect way to ensure they not only keep coming back to you, but recommend you others. Here at Sales Training International, our experienced team provide comprehensive customer service training courses tailored to the needs of the individual customer.

When you take advantage of our bespoke customer service courses, you can be confident we will equip your employees with the skills, knowledge, and expertise that allow them to provide your customers with an unrivalled level of customer service. If you’re looking to improve your business relationships with your customers, get in touch about one of our customer service training courses today!

Our informative customer service training courses are designed to keep you and your team ahead of the competition. Providing outstanding customer service is one of the things that will set you apart from competitors in a business world where customers now expect much more from suppliers. Thanks to our in-house or virtual customer service training, you’ll be able to take advantage of the latest customer service ideas/solutions. From complaints handling, to customer relationship management, our customer service training courses cover everything needed to ensure you provide your customers with the highest level of customer service possible.

Take a look below at what we can cover in our customer service training courses. Listed are a few sample course outlines that can be accessed by following the links. Please remember, you can ‘mix and match’ any subjects from any of our courses, not just from this section, but from any section. We will design a course bespoke to what you need to achieve.

View our course overviews below. If you would like more information about our customer service training courses, contact Sales Training International today on +44 (0) 1704 889325 or via our online contact form and we’ll be happy to help. 

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    We Offer a Wide Range of Customer Service Courses

    Our customer service courses cover a wide range of subjects, designed to help you offer an exceptional level of customers service. You can book these in house courses in isolation or mix and match a number of different courses, as part of a wider training pathway, dependent on the specific training needs of your employees. No matter which of our courses you choose, you are guaranteed high quality, relevant content, designed to give attendees a full understanding of the subject and the skills to implement it.

    Customer Service Training Course Overviews

    At Sales Training International, we understand that exceptional customer service is the cornerstone of a successful business. Our commitment to empowering your team with unparalleled customer service skills is reflected in our comprehensive in-house training courses. Click on a subject below to see our customer service training course overviews: 

    Building Customer Service Strategy

    Developing a robust Customer Service Strategy is crucial for long-term success. In this course, we guide your team in creating a tailored strategy that aligns with your business goals, resulting in a customer-centric approach that resonates with your target audience. Topics may include:

    • Current Customers Perceptions
    • Creating Brand Awareness
    • Creating a Vision
    • Assessing the Gap Between Vision and Reality
    • Assessing Competitors
    • Customer Phycology
    • What Drives Loyalty and Motivation to Buy
    • What Needs To Be In the Strategy Plan
    • Writing Objectives and a Strategy Plan
    • Communicating the Plan and Getting Buy In
    • Breaking the Strategy into Department and Team Goals
    • Keeping Things on Track
    • Measuring Success
    • Reviewing and Revising

    Cross Cultural Service

    With globalisation, effective communication across cultures is paramount. Our Cross Cultural Service course equips your team with the cultural intelligence needed to navigate diverse business environments, ensuring positive interactions and fostering strong global relationships. Topics may include:

    • Managing Customers Cultural Expectations
    • Cultural Serotypes and Myths
    • Cultural Values and Attitudes
    • Developing Cultural Awareness
    • The Successful Customer-led Company
    • Managing Customer Expectations
    • Managing Expectations By Personality
    • Effective Cross-Cultural Communication Skills
    • Benefits of Cross-Cultural Customer Service
    • Managing Customer Complaints
    • Dealing With Difficult Customers
    • Assertive Communication
    • Specific Countries Can Be Focussed On

    Customer Care and Telephone Skills

    Mastering communication and telephone etiquette is essential in today’s fast-paced business world. This Customer Care and Telephone Skills Course course focuses on honing these skills, transforming every phone call into a positive and efficient interaction that leaves a lasting impression. Topics may include:

    • Creating Memorable ‘First Impressions’ When Opening The call
    • Essential Telephone Etiquette
       – Opening: A Warm Welcome
       – Building Rapport
       – Asking Questions
       – Listening Skills
       – Closing: A Remembered Goodbye
       – Put On Hold: The Professional Way
       – The Transfer: Warm Transfer Or Cold Transfer?
       – Infusing Positivity In The Call
    • Identifying Queries, Concerns, And Complaints
    • How To Successfully Handle Customer Complaints
    • Techniques For Handling Difficult Callers
    • Designing A Professional Customer Service Charter
    • Positive, Lasting, ‘Last Impressions’

    Customer Relationship Management

    Building and maintaining strong customer relationships are at the core of this training. Your team will learn the art of Customer Relationship Management, maximising customer lifetime value and contributing to the overall success of your business. Topics may include: 

    • Customer Loyalty
    • The Basics of CRM
    • Building Relationships with Customers & Winning Business
    • Achieving Sustainable Competitive Advantages
    • Profiling Who Your Customers Are
    • Assessing Your Own Customer Relationships
    • Common Causes Of Failure & How To Avoid Them
    • Keeping The Competition Out
    • Key Account & Strategic Customer Relationships
    • Importance Of Customer Service
    • Measuring Customer Satisfaction
    • Support Tools for Sales, Customer Relations and Support Staff
    • E-Business Customer Service Solutions

    Customer Service Excellence

    Striving for excellence is a continuous journey. Our Customer Service Excellence course instils a customer-centric mindset throughout your organisation, fostering a culture where every team member is dedicated to delivering outstanding service consistently. Topics on this course may include: 

    • What is Customer Service
    • Emotional or Functional service
    • Internal / External Service
    • Hoe to Deliver Service Excellence
    • What do Excellent Companies do
    • Customer Service Institute 14 Key Standards
    • Human vs. Business Service
    • The Kano Model and Service
    • Moments of Truth
    • Telephone Service
    • Email Service
    • Complaint Handling

    Advanced Customer Service Training

    Our Advanced Customer Service course goes beyond the basics, providing your team with advanced strategies and techniques to handle complex scenarios. Topics may include:

    Building a Customer Focussed Organisation

    Our Advanced Customer Service course goes beyond the basics, providing your team with advanced strategies and techniques to handle complex scenarios. Participants will learn how to navigate intricate customer interactions with confidence and finesse, ensuring exceptional service in any situation.

    Topics covered may include building a customer-focused organisation. This involves understanding the importance of aligning organisational goals with customer needs and creating a culture that prioritises customer satisfaction at every level.

    How Attitude Affects Customer Service

    The course delves into how attitude affects customer service. Participants will explore the impact of positive attitudes on customer interactions and learn strategies to maintain professionalism and positivity even in challenging situations.

    Different Settings for Service Delivery

    Different settings for service delivery are explored to offer comprehensive understanding. Whether it’s face-to-face interactions, phone support, or online communication channels, participants will gain insights into tailoring their approach to meet the unique needs of each setting.

    Manage Customer Expectations

    Techniques to manage customer expectations are discussed in depth. Participants will learn how to effectively set and manage realistic expectations, ensuring transparency and minimising misunderstandings throughout the customer journey.

    Advanced Communication Using NLP / Transactional Analysis

    Advanced communication skills using NLP (Neuro-Linguistic Programming) and Transactional Analysis are taught to enhance interaction with customers. Through practical exercises and simulations, participants will develop the ability to communicate with empathy, influence, and persuasion, fostering stronger connections with customers.

    Connecting Emotionally with Customers

    Strategies for connecting emotionally with customers are emphasised. Participants will explore techniques for building rapport, demonstrating empathy, and understanding customer emotions, ultimately fostering trust and loyalty.

    Handling Angry and Frustrated Customers

    The course equips participants with techniques for handling angry and frustrated customers. Through role-playing scenarios and case studies, participants will learn de-escalation techniques, conflict resolution strategies, and effective ways to turn negative experiences into positive outcomes.

    Responding to Complaints

    Effective ways to respond to complaints are addressed to ensure customer satisfaction. Participants will learn how to actively listen to customer feedback, acknowledge concerns, and take appropriate actions to resolve issues promptly and effectively, ultimately turning complaints into opportunities for service improvement.

    For further information regarding our customer service training, please call Sales Training International today on +44 (0) 1704 889325 or alternatively, complete our online contact form and we will be in touch to discuss your enquiry.

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