Sales Training Courses
International Sales Training Courses


















































Our Sales Training Courses
We offer in-house training only – we do not run public courses
We do not run open courses for individuals. Instead, we work with your organisation to understand your objectives first, then shape a programme that gives your people practical skills they can use the very next day. Courses can be delivered face to face at your premises, virtually across time zones, or as a blend of both.
Browse the course outlines below, or contact our team on +44 (0) 1704 889325 for a tailored recommendation and a free quote.
Whether you are looking for sales training for new sales staff, refreshing or upskilling existing sales staff or sales leadership / sales coaching skills for your sales managers, Sales Training International can help you.
Sales underpins the success of the whole company. The pace of change recently means now, more than ever, we need to focus on keeping our sales teams upskilled and motived with relevant training and sales coaching.
The Benefits of our Training
Sales staff need the necessary skills they need to generate leads, build and manage a pipeline, undertake telesales, make more appointments, hold successful virtual and face to face sales meetings, ask the right questions, identify customer’s needs, solve their problems, offer bespoke solutions and write winning bids and proposals, handle objections, negotiate, close sales, upsell and cross sell, maintain clients, manage key accounts, use storytelling and video in sales and of course use social media for social selling.
Training and coaching is vital for all sales staff. Just because they had training when they first started their role doesn’t mean they don’t need regular updates. Sales is constantly evolving – years ago social selling wasn’t even a consideration – now it is a main tool in sales success. Regular training also keeps staff motivated as they feel invested in.
Sales Training International has trained over 20,000 sales staff and sales managers over the past 20 years +. We work with organisations of all sizes from teams of 5 sales staff to setting up and running full sales academies for over 2000 sales staff.
We pride ourselves on working in partnership with you to only offer fully bespoke training and coaching. We work with you to find out what is happening now and what you would like to change or do better. We learn about your companies products / services and your sales process and then deign and write a bespoke training package to meet your exact requirements.
All examples, case studies and simulations are industry and company specific and more importantly we link back to how everything we cover can be used back in the real world.
We use the very latest sales techniques to enable you to stay ahead of your competition, generate more leads, close more sales and retain and grow your accounts.
The trainers we use will be matched to your company based on their subject and industry experience.
Whilst we can offer a one off bespoke sales training course, we like to work on a blended leaning solution – as we find this has a much greater impact in transferring the skills into the workplace.
We also offer ongoing support – with 6 months free access to the trainer and life time access of over 500 free sales and learning support materials
We also offer sales coaching, either as a standalone service or to supplement sales training.
Selling virtually requires a different skill set to selling face to face. Virtual selling is now here to stay and it is important new and existing sales staff understand how to best leverage the virtual medium. It looks at online etiquette, building rapport, keeping involvement, using online tools to aid selling, what to do when technology fails us, gaining agreement and keeping the meeting running on time.
Many more companies are now issuing a bid / tender for a piece of business. There is a clear structure and formula to write successful bid applications. Whether you have a full bid team or have salespeople who write bids as part of their role, this bid management course will give them a clear structure on how to write winning bids.
Think Six Sigma is just for manufacturing – think again! It’s a fantastic tool to improve sales. From process mapping both the customers buying process and your sales process, to considering the voice of the customer and looking at continuous improvement, it’s a great tool to help new and established sales staff bring a different perspective to selling.
Frequently Asked Questions
How much do sales training courses cost?
Our sales training is priced per day, per half day, per short session, or hourly for one-to-one coaching, so the cost depends on the length of the programme, the size of your group and how much tailoring you need. Because we deliver to whole teams rather than individuals, the cost per person falls as your group grows. See our training prices or contact us for a personalised quote and a free consultation.
How long does a sales training course take?
Most of our sales training courses run as a full day or two half days, though we also deliver shorter focused sessions and longer programmes spread over several weeks. Virtual training usually works best in shorter sessions with gaps in between, so your team can apply what they have learned and return with questions.
Do you deliver sales training outside the UK?
Yes. We have delivered training in more than 80 countries and eight languages, both face to face and virtually. Our trainers are experienced in adapting content for different markets and cultures, so international teams get training that fits how business is actually done in their region. See our client case studies for examples.
- Over 20 years experience in developing bespoke sales training, with client case study’s and references
- Sales trainers who have real world experience of sales and sales management in various industries
- A truly international company delivering in 8 languages
- The option of face to face or live virtual leaning
- Fully bespoke service to design and deliver the appropriate solution to meet your needs
- High level of engagement at all stage of the solution including the use of simulations, gaming, AI etc. We believe people learn best by doing and having fun!
- Continued support with access to the trainer and over 500 sales and learning materials
Contact Us Today
For further information regarding sales training courses, please call us today on +44 (0) 1704 889325 or alternatively, complete our online contact form and we will be in touch to discuss your enquiry.

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