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Sales Course Content

International Sales Training Course Content

Our Sales Course Content

We offer in-house training only – we do not run public courses

Whether you are looking for sales training for new sales staff, refreshing or upskilling existing sales staff or sales leadership / sales coaching skills for your sales managers, Sales Training International can help you.

Sales underpins the success of the whole company. The pace of change recently means now, more than ever, we need to focus on keeping our sales teams upskilled and motived with relevant training and sales coaching.

The Benefits of our Training

 

Sales staff need the necessary skills they need to generate leads, build and manage a pipeline, undertake telesales, make more appointments, hold successful virtual and face to face sales meetings, ask the right questions, identify customer’s needs, solve their problems, offer bespoke solutions and write winning bids and proposals, handle objections, negotiate, close sales, upsell and cross sell, maintain clients, manage key accounts, use storytelling  and video in sales and of course use social media for social selling.

Training and coaching is vital for all sales staff. Just because they had training when they first started their role doesn’t mean they don’t need regular updates. Sales is constantly evolving – years ago social selling wasn’t even a consideration – now it is a main tool in sales success. Regular training also keeps staff motivated as they feel invested in.

Sales Training International has trained over 50,000 sales staff and sales managers over the past 20 years +. We work with organisations of all sizes from teams of 5 sales staff to setting up and running full sales academies for over 2000 sales staff.

We pride ourselves on working in partnership with you to only offer fully bespoke training and coaching.  We work with you to find out what is happening now and what you would like to change or do better. We learn about your companies products / services and your sales process and then deign and write a bespoke training package to meet your exact requirements.

All examples, case studies and simulations are industry and company specific and more importantly we link back to how everything we cover can be used back in the real world.

We use the very latest sales techniques to enable you to stay ahead of your competition, generate more leads, close more sales and retain and grow your accounts.

The trainers we use will be matched to your company based on their subject and industry experience.

Sample Clients & Case Studies

Sales and Negotiation Skills Training for Wilo
Multinational Sales Training and Customer Service for AVIS
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Ongoing Support

Whilst we can offer a one off bespoke sales training course, we like to work on a blended leaning solution – as we find this has a much greater impact in transferring the skills into the workplace.

We also offer ongoing support – with 6 months free access to the trainer and life time access of over 500 free sales and learning support materials

We also offer sales coaching, either as a standalone service or to supplement sales training.

Essentials of Selling:
For anyone new into sales or sales staff who haven’t received any prior sales training, this course takes you from lead generation, pipeline building, to booking meetings, preparing for and holding successful sales meetings, handling objections, preparing proposals and following up and closing the sale. The full A-Z of sales, suitable for face to face or virtual selling.
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Advanced Selling Skills:
For experienced sales staff this course looks at the psychology of selling, customers behavioural styles and how/why people buy. We also cover advanced questioning using NLP techniques, account mapping, persuasion techniques, creating a competitive advantage and building client loyalty and advocacy. A must for any experienced salesperson wanting to take selling to the next level.
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Virtual Selling:
Selling virtually requires a different skill set to selling face to face. Virtual selling is now here to stay and it is important new and existing sales staff understand how to best leverage the virtual medium. It looks at online etiquette, building rapport, keeping involvement, using online tools to aid selling, what to do when technology fails us, gaining agreement and keeping the meeting running on time.
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Value Selling:
Creating value for our clients and ensuring they know our and our products value and worth to them is a vital skill. To do this we need to know how they buy, what their pain points are, how to hold a value solution conversation, have a clear understanding of the value we bring, how to mitigate perceptions of risk and negotiation on variables and not price. This course covers these and more.
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LinkedIn™ For B2B Lead Generation:
LinkedIn™ is the fasting growing social selling channel for B2B sales. If your company or sales staff are not on it and using it daily – you are missing out – as your competitors will be. This Linkedin training course looks at building your brand as a ago to expert and covers creating the right online presences, growing your networks and out reach to make appointments. We can also cover company pages and sales navigator.
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Social Selling:
Which platform is right for your brand and product. We look at the difference between B2B and B2C and advise on best practice for selling and creating brand / product awareness on You Tube, Instagram, Facebook, Twitter and Tik Tok.
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Cross Cultural Selling
The process of selling is not enough when you are selling across cultures. Different cultures have ways of doing business which differ greatly. This course will focus on the full range of selling skills in your chosen cultures, helping your sales staff understand their attitude an beliefs towards doing business and selling.
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Key account Management:
Managing key accounts requires a different skill set to a normal sales or business development role. This course looks at the full KAM process from planning to account diagnostics, relationship building, stakeholder mapping and of course selling skills – including cross selling into the wider business. A mix of strategic and sales skills, a must for any existing or new Key Account Manager.
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Strategic Account Management:
Networking has evolved. We still attend face to face networking events but also virtual events and of course networking on social media such as LinkedIn. This course will look at all options for sales networking and give clear processes for the best results given the choice of medium. It will look at how to move an initial interaction to a sales meeting following a clear process.
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Sales Team Management
Running a sales team is a complex position, in which you are responsible for setting targets to help achieve the companies’ goals, along with motivating and coaching the team to achieve those targets. There is also an element of strategy and as well as people management. This course covers everything a sales manager needs to run a successful and motivated sales team.
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Negotiation Skills
Whilst part of the sales process this topic often warrants a standalone course, as successful negotiations can have a huge impact on the companies profit margins and customer retention strategy. We cover the full process of negotiation and link it to your companies’ products and variables, to ensure all that attend have a clear understanding of commercially successful negotiations.
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Presentation Skills
Whether you are presenting to a small group or larger audience, being able to successfully deliver a sales presentation with a clear call to action at the end is a key skill for all salespeople no matter what their level. This highly practical course will cover writing a presentation from scratch and delivering an engaging sales presentation to an audience of any size and level, whether virtual or face to face.
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Networking
Networking has evolved. We still attend face to face networking events but also virtual events and of course networking on social media such as LinkedIn. This course will look at all options for sales networking and give clear processes for the best results given the choice of medium. It will look at how to move an initial interaction to a sales meeting following a clear process.
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Bid Writing
Many more companies are now issuing a bid / tender for a piece of business. There is a clear structure and formula to write successful bid applications. Whether you have a full bid team or have salespeople who write bids as part of their role, this course will give them a clear structure on how to write winning bids.
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SDI (Strengths Deployment Inventory) to Improve Sales
This profiling tool can help take your sales team to the next level. Once you understand your own preference for communicating, you can then understand how customers differ from you and make sure you match your communication to their preferred style. By doing this, it will dramatically increase your rapport building, trust and in turn sales.
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Using Six Sigma to Improve Sales
Think Six Sigma is just for manufacturing – think again! It’s a fantastic tool to improve sales. From process mapping both the customers buying process and your sales process, to considering the voice of the customer and looking at continuous improvement, it’s a great tool to help new and established sales staff bring a different perspective to selling.
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Marketing Courses
Marketing needs to work and in hand with sales to ensure sales success. We have a full range of marketing courses from beginner to advanced, from social marketing to strategic marketing. Run by our expert marketing faculty these course can dramatically improve your sales and customer engagement / retention.
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Marketing Courses
Marketing needs to work and in hand with sales to ensure sales success. We have a full range of marketing courses from beginner to advanced, from social marketing to strategic marketing. Run by our expert marketing faculty these course can dramatically improve your sales and customer engagement / retention.
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Why choose Sales Training International?
  • Over 20 years experience in developing bespoke sales training, with client case study’s and references
  • Sales trainers who have real world experience of sales and sales management in various industries
  • A truly international company delivering in 8 languages
  • The option of face to face or live virtual leaning
  • Fully bespoke service to design and deliver the appropriate solution to meet your needs
  • High level of engagement at all stage of the solution including the use of simulations, gaming, AI etc. We believe people learn best by doing and having fun!
  • Continued support with access to the trainer and over 500 sales and learning materials
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Contact Us Today

For further information regarding sales training courses, please call us today on +44 (0) 1704 889325 or alternatively, complete our online contact form and we will be in touch to discuss your enquiry.






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