We recently posted a video on how to become successful on LinkedIn™, but to give you more insight, we thought we’d put together a LinkedIn™ top tips guide specifically for 2025.
By analysing the ongoing trends of the year, these are the tips you need to know to grow your network, generate opportunities, stand out from the crowd online and move those connections into the real world!
1. Remember that your profile is your brand
Your first impression is your profile and the content you post, so it’s important toå keep things as authentic and approachable as possible.
Prospective clients are more likely to engage with you when they get a feel for your personality, so make sure to craft a compelling profile, engage authentically, and stay consistent with posting.
2. Monitor your SSI score every month
Your SSI score is your Social Selling Index, and this metric will show you how well your LinkedIn™ strategy is doing.
Don’t just look at your SSI — use it. The higher your SSI score, the better you are at utilising LinkedIn™ for sales and leads. Identify any strengths and weaknesses, set goals based on these, and put a strategy into action.
3. Prioritise relationship building
LinkedIn™ is a professional social network, so be sure to use it as such. While you may be using the platform to generate leads and sales, all of this will stem from building valuable relationships. A few ways to do this include:
- Providing value in what you share, whether it be content, tips, or resources.
- Building trust and credibility with your audience by being helpful, honest, and consistent.
- Don’t just post, engage on others posts and make sure to reply to anyone who comments on your posts.
- Nurturing your connections by following up and having a genuine conversation about their needs.
Another great way to do this is to ask your company to create a ‘Meet the Team’ page on their website, where they can link to employees’ profiles. It can bridge the gap between your online and professional presence which builds credibility.
4. Use your competition to your advantage
You shouldn’t see your competitors as opponents. Instead, see them as a chance to better your profile and stand out. To do this, try:
- Monitoring which type of people are engaging with and following your competitors.
- Tracking your competitor’s content to see what performs well.
- Identifying any gaps in their content — what can you offer people that they aren’t?
5. Build a rapport
If you were to ask someone to do something in real life, you wouldn’t jump straight into asking — so why do that on LinkedIn™ with potential connections?
Try to personalise your introduction messages about them, engage with their posts, and provide them with support, motivation, and assistance to build a professional and beneficial two-way relationship — all before expecting something in return.
6. Cultivate your newsfeed and network
Many LinkedIn™ users only focus on what they post, but have you considered that what you see from others is also important? Your LinkedIn™ newsfeed should be tailored to you, and full of inspiration, opportunities, and conversations that are relevant.
Refine your LinkedIn™ newsfeed by:
- Being selective and strategic with your connections.
- Only following relevant companies for industry news and trend insights.
- Setting up notifications for when key profiles post.
- Regularly removing inactive connections.
- Edit your feed and let LinkedIn know about posts and content you don’t like!
7. Take it offline
See social media as a tool to meet connections online, and then grow your relationship outside of that if possible. Some of the best conversations and opportunities arise when conversations are taken offline.
How can you do this?
- When the opportunity arises, move any LinkedIn™ chats to a video call or in-person meeting. A great way to move your conversation away from LinkedIn™ is to offer a valuable lead magnet in exchange for an email address.
- Go with a casual meeting approach — many will be more open to chatting over coffee, or a quick catch-up video call. Going in too salesy from the get-go may put them off!
8. Use scheduling to your advantage
Whether you’re running a business or building a personal brand, it can be easy to lose lots of time trying to master LinkedIn™. To ensure that you’re using LinkedIn™ effectively, we recommend:
- Setting specific time slots aside for LinkedIn™ tasks and monitor using a tracker or timer to ensure you’re staying purpose driven.
- Seeing connection requests and messages as quick wins — accept and reply as soon as you can!
- Partaking in interesting conversations and trends.
9. Track and measure results using your CRM (Customer Relationship Management system)
The truth is, there’s not much point putting so much effort into your LinkedIn™ profile if you’re not going to measure your impact. Tracking and measuring your results will give you insights into what works on your profile and what doesn’t.
Use your CRM to see where your best opportunities come from, use it to store and make notes on key information like contacts, and build targeted campaigns using segmentation.
LinkedIn™ Sales Navigator is an excellent tool for this. You can:
- Generate your own leads.
- Build account maps.
- Get smart lead recommendations.
- Automatically sync contacts to your CRM.
If you want to learn how to use LinkedIn™ Sales Navigator like a pro, why not enrol onto our LinkedIn™ Sales Navigator Training Course?
10. Don’t forget about your company page
LinkedIn™ personal profiles tend to outperform company pages as they trigger notifications to your network whenever a post is made, so with this in mind, it can be easy to neglect your company page if you have one. However, it’s still important to keep your company page up to date with a consistent posting strategy.
LinkedIn™ company pages are most effective when they link and promote content from employees’ personal pages, so if you can, encourage your team to engage with posts or prioritise re-postable content.
LinkedIn™ training courses from Sales Training International
At Sales Training International, we’ve helped boost the confidence of over 20,000 LinkedIn™ users.
With over 20 years of experience in delivering 5-star sales training, we’re proud to offer LinkedIn™ Training Courses, covering everything from B2B lead generation and company page training to LinkedIn™ Sales Navigator specifics.
Take a look at our clients and case studies to see how we have made an impact, and don’t hesitate to enquire today to secure your spot.
