LinkedIn B2B Lead Generation Training for Ecolab

The Client

Ecolab is the global leader in water, hygiene and infection prevention solutions and services. With 44,000 staff in over 170 countries, they advance food safety, maintain clean and safe environments, optimise water and energy use, and improve operational efficiencies and sustainability at nearly three million customer locations.

Requirements

It had become apparent the sales associates weren’t using LinkedIn to help prospect new B2B leads and to show themselves as the “go to” expert in their field. With the pandemic restricting face to face visits the company wanted help in another source of lead generation.

The Solution

We started by asking everyone to send us their SSI score (social selling index). We then ran the first session focussing on the LinkedIn profile and connection strategy, asking everyone to have their LinkedIn profile open and explain where and how to make changes. They then had a 2-week break to implement the changes. We rechecked the SSI score and then delivered session 2, more focussed on interacting, getting leads and becoming the go to expert in their field. Again, we left another 2 week and did a final SSI score check.  This allowed us to let the company know exactly who was doing what they were supposed to be doing and who wasn’t implanting the changes and interaction strategy.

Client Testimonial

“Sales Training International delivered training to our associates on using LinkedIn for B2B Lead Generation, and as expected, they were a pleasure to work with. The trainer’s down-to-Earth approach, her communication style, her experience, and her passion really came through. She was also very generous with her time, staying on calls longer than the allocated time to take questions and make sure everyone was heard, and when we had to make a last-minute change, they were accommodating and understanding of the circumstances, and provided alternative options. I value this partnership and look forward to working with them on future projects.”

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