Tracy Bedwell


Tracy is the Managing Director of Sales Training International Ltd. She started the business with just herself and over the past 20 years has developed it into a successful international training consultancy, now employing 13 other trainers. Her main role within the organisation is to develop new business and ensure high levels of service are maintained across all staff. She also acts as an occasional consultant, trainer and coach.

Tracy excels in the subjects of Performance Management, Sales, Service, Managing Time and Stress, Presentation Skills, Leadership, Emotional Intelligence and NLP.

She regularly works with a large variety of blue chip companies, across various industries in the U.K., Rest of Europe, The Caribbean, The Far East, Africa, The Middle East and the USA.

She graduated from university with a first degree in Business and Finance. She then followed this with her banking exams. She is also a graduate of German from the St. Martins School of languages. She is an NLP Practitioner, a member of the CIPD (Chartered Institute of Professional Development) and has an international Diploma in Coaching. She is also qualified as an SDI (Strengths Deployment Inventory) profiling practitioner.

As the managing director of STI Ltd for the past 20 years, Tracy is responsible for running an international company. She feels this experience of varied roles including business development, business strategy and human resources enables her to enhance her classroom delivery and consultancy work, with relevant current experience in the marketplace. Before becoming a managing director, her background was 12 years in banking, undertaking a variety of sales and management roles in retail, corporate and private banking sectors, before moving into the position of national sales training and development manager.

She facilitates to a high standard and regularly receives acclaim for the transfer of skills and knowledge to the organisation.

Clients include:

Adnoc, Kuwait Petroleum Company, Qatar Gas, Norsk Hydro, SABIC, Saudi Aramco, AXA Insurance, Bank of America, Barclays Bank PLC, Institute of Banking, Renaissance Capital Bank, Royal Bank of Scotland, British Telecom, Vodafone, Etisalat, Movistar, T-Mobile, CIBA Speciality Chemicals, IBM, Ford, Toyota, Avis, Manchester City Football Club, Everton Football Club, Johnson and Johnson and Business Intelligence.
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