Bid Management Training

Bid Management Training Courses 

We offer in-house training only – we do not run public courses

Bid Management remains one of the most useful and practical skills for any business. Being able to write winning bids is the cornerstone of many businesses and can be the difference between success and failure. A Bid Management Training course from Sales Training International is the perfect way to improve your business’ bid management process. If you’re looking for a quick, practical way to create more successful bids, this course is perfect for you. For more information on our bid management training, simply contact us via our online contact form, or call +44 (0) 1704 889325 today!


Bid Management Course Aim

This practical, interactive course equips attendees with the skills and knowledge they need to write winning bids. This includes managing and planning their own time and working effectively with others to ensure a consistently high standard for all bids. It also explains how to consider risk and commercial aspects.

All attendees will leave with an increased ability to manage bids and produce consistent winning bids. Whether you want to improve efficiency, confidence in a bid writing role or develop existing skills, this training course is essential.

We offer short, focused, strategic, high-value interventions

Bid Management Course Objectives

By the end of this course participants will be able to:


  • Identify the different components of a tender / bid and manage each of them
  • Explain how to sell to a variety of personality types
  • Establish win themes for each bid
  • Evaluate a tender and prepare a compliant response
  • Produce a project plan of action and explain how to manage that plan on a day to day basis
  • Prepare and manage effective high scoring submissions
  • Develop a pricing strategy
  • Demonstrate negotiation techniques to achieve desired outcomes
  • Effectively manage the wider bid team
  • Plan strategically for improvement

Bid Managenent Course Content

  • Introductions and course overview from your trainer – a former bid director with major blur chip companies
  • Course and personal objectives – what do you want from this course
  • Background to formal procurement
    • Why clients use a Formal Procurement Process
    • Private vs Public / Government
    • The stages of tendering from pre-issue to award
    • The components of the bid process
  • Bid Strategy
    • A plan to win
    • Client understanding and needs
    • Differentiating the proposal
    • Value vs price
    • Benefits to client
  • Bid Process Management
    • Organisation
    • Outlining
    • Proposal Management plan
    • Credentials
    • Written response
    • Document production and graphics
    • Feedback
  • Bid Team Management
    • Team selection
    • Kick of meetings
    • Managing the virtual team
    • Mid term reviews
    • Submission
  • Planning your bid management project
    • Managing people
      • Getting things done through others
      • The need to get people performing effectively and quickly
      • Setting expectations
      • Skills practice
    • Managing resources
      • What resource are
      • How to plan resources
      • Mobilising and booking resources
      • Team study
    • Managing information
      • What information might be throughout the project
      • Protocols and systems for management
      • Communication planning

Managing activities

  • Tasks – getting things done and managing work
  • Getting it right from the start
  • Spotting potential problems
  • Setting effective objectives
  • SMART is not enough!
  • Effective objective setting
  • Skills practice
    • Managing oneself – Personnel effectiveness
      • Time management
      • Planning and prioritising
      • Asking for help
    • Writing a bid project plan – exercise
  • Communication skills
    • The communication cycle
    • Active listening
    • Asking the right questions
    • Non-verbal messages
    • Giving clear instructions
    • Email communication
    • Face to face communication
    • Telephone communication
    • Various skills practice sessions
  • Dealing with different types of personalities to ensure we win more bids
    • Personality profile – individual profile to ascertain what personality type you are
    • Looking at the 4 types
    • How to deal with each type – exercise
  • Assertiveness
    • Why do we need to be assertive in bid management
    • Assertive vs. Passive vs. Aggressive
    • Case study
    • The assertive sentence
    • Working with others using an assertive style – exercise
  • NLP and bid management
    • Using NLP in writing bids
    • Using NLP when dealing with others face to face
    • Skills practice
  • Negotiation
    • The 4 stages of negotiation
    • Win – Win outcomes
    • Skills practice
  • Summary and course close
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