Assertiveness Skills

£25.00 (ex VAT)

A lot of people just don’t like the idea of having to tell people they can’t do something. Or they feel obligated when a colleague asks a favour; or feel pressurised when someone senior to them needs something done.
There are even some workplaces where saying no is definitely frowned upon.



After having worked for some time with people where saying no either feels impossible or just isn’t allowed, we created a body of assertiveness work to address it. In some cases it is indeed, how to say no without ever saying the word.

Of course, there are times when saying the ‘n’ word is a necessity. But in our experience, there is so much anxiety around the possible consequences of using it, that unassertive people don’t say anything at all, or agree to things they’d rather not, or get landed with work that isn’t theirs and so on.

That can’t be good for anyone, but especially the person who finds themselves staying late at the end of the day to get their own work done after they’ve finished everyone else’s; or who swallows their resentment when they are ‘volunteered’ for something they don’t want to do; or who quakes at the idea of having to be a bit tougher with a supplier or even someone they manage.

This manual provides you with all the fundamental tools and techniques you need to become more assertive in your role.

Manual Contents:

  • Assertiveness Skills – An Introduction
  • Your Past Experiences
  • How Assertive Are You?
  • Exercise – Aggressive, Submissive and Assertive Behaviour
  • The Three Steps of Assertiveness
  • Techniques to Achieve Sound Thinking
  • What is Assertiveness?
  • Situations Where Individuals Tend to Act Aggressively or Submissively
  • Aggressive Behaviour
  • Assertive Behaviour
  • Submissive/Passive Behaviour
  • Dealing with Non-Assertive Responses
  • Assertive Words Must Be Delivered Assertively
  • Taking Criticism/Dealing with Complaints
  • Giving Criticism
  • Blocks to Being Consistently Assertive
  • Beliefs and Rights
  • General Rights
  • Job Rights
  • Rights and Responsibilities
  • Beliefs
  • What Are Beliefs?
  • How Do Beliefs Affect Behaviour?
  • Barrier beliefs
  • Assertive beliefs
  • Modifying beliefs
  • The Assertive Attitude
  • Self Confidence and Self Esteem
  • Where Do You Shine and Where You Don’t
  • How to Talk to Yourself to Create Results
  • Increasing Your Vocal Self Confidence
  • Practical Tips to Build Self Confidence
  • Social Styles – Understanding Clients and Our Own Behaviour
  • Features of the 4 types
  • What’s My Working Style?
  • Understanding Your Working Style
  • Understanding How to Use Working Styles
  • How to Deal with Behaviour Styles
  • Communicating Assertively
  • Listening Skills
  • Skills of Good Listening
  • Levels of Listening
  • 10 Keys to Active Listening
  • The Stages of Listening
  • A model for looking at conversations and communication
  • Transactional Analysis
  • Transactional Analysis – How People Communicate
  • Functional Analysis of the Ego States
  • The Concept of OK-ness
  • Transactional Analysis – PAC Questionnaire
  • Contributing Assertively to Meetings
  • Inner Dialogues for Contributing to Meetings
  • Your Rights as a Member of a Meeting
  • Hints for contributing assertively to meetings
  • Specific Behaviours
  • Wider considerations
  • Giving and Receiving Feedback
  • The Need for Feedback
  • Types of Feedback
  • Giving Feedback
  • Action Tips and Activities
  • Receiving Feedback
  • What Makes People Difficult?
  • The Cost of Difficult People
  • The Cost to You
  • The Cost to Others—It’s Not Just All About You
  • The Cost to the Organisation?
  • Four Reasons You Might Choose to be a Victim
  • Disbelief (This Can’t Be Happening)
  • Desire to Avoid Confrontation
  • Nobody Wants to be the Bad Guy
  • The Fight or Flight Thing
  • It’s Not The Difficult People, It’s The Difficult Behaviour
  • How Labelling People as Difficult Causes Problems
  • What Are Difficult People After?
  • Sense of Control
  • The straw that Stirs the Drink
  • I’m Not Much So I Have a Lot to Prov
  • A Reaction—I Need a Reaction
  • Weird Biology—Weird Science
  • Recognise the 10 Most Unwanted Behaviours
  • Choose Your Approach
  • Ideas into action
Translate »
Contact Us
close slider

    We will store the information you provide in this form in accordance with our privacy policy Here