Golden Pages


New Europe Directories is a new Bulgarian company set up in 2006 to publish classified directories across Bulgaria. These directories will be called Golden Pages and will be the first mass circulation classified directories published in Bulgaria.

The sales skills and experience required to successfully sell classified advertising do not exist in Bulgaria and therefore we needed to fully train the people that we recruited from scratch. We engaged Sales Training International to provide a comprehensive training course for our sales consultants. This included all aspects of sales from basic selling skills through to the knowledge required to sell classified advertising. We also required Sales Training to provide ‘Train the Trainer’ sessions with our in-house training manager.

We appointed Sales Training International because of their reputation and experience. Across several visits to Bulgaria, they have more than met our expectations. The sales training has been of the highest quality and our consultants have been able to learn the skills and knowledge they require to sell Golden Pages. Sales Training International’s approach has been tailored to our requirements and their experience has been invaluable in encouraging and motivating our consultants.

Overall we are extremely pleased with the sales training courses provided by Sales Training International and we are discussing further courses with them. I would have no hesitation in recommending Sales Training International, for the provision of sales training course

We offer short, focused, strategic, high-value interventionst

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